Mention the phrase “creativity” in the context of business organizations and many of us will probably equate it with “innovation” and think about companies like Apple, Google, Xerox or 3M.

But organizational creativity is not just about high-profile innovations that lead to industry-disrupting products like iTunes. Nor is it the preserve of the company’s research and development teams. Harnessing employee creativity can be useful even if it is not widely seen by the outside world or results only in incremental changes to the way the organization is run.

 
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